As a small business owner, you’re likely always looking for ways to improve your website’s SEO. One often overlooked aspect of SEO is internal link building. Internal links are hyperlinks that point to different pages on the same website. They are essential for several reasons:
- Improved Navigation: Internal links help users navigate your website more effectively, leading to a better user experience.
- Page Authority: Internal links distribute “link juice” or page authority throughout your site. This means that if one of your pages gets a lot of traffic or backlinks, it can pass on some of that authority to other pages through internal links.
- Indexing: Internal links help search engines discover new content on your site. When a search engine crawls one page and finds an internal link, it follows that link to index the linked page.
- Keyword Optimization: The anchor text used in internal links can help search engines understand what the linked page is about, which can improve your keyword optimization.
So, how can you effectively build internal links on your website? One excellent tool for WordPress users is Link Whisper.
I use this one personally on multiple blogs with great success. This is one paid WordPress plugin well worth the price for time saved. You can see it in action on my blog MK Library and how internal links are in place as an example, although you won’t be able to see the entirety behind the scenes.
Link Whisper: A Powerful Tool for Internal Link Building
Link Whisper is a WordPress plugin that uses artificial intelligence to suggest relevant internal links as you write your content. It’s a smart internal linking tool that can significantly improve your SEO efforts. Here’s why:
- Automatic Link Suggestions: As you start writing your article within the WordPress editor, Link Whisper begins suggesting relevant internal links. Depending on the relevance of your existing content and the number of articles on your site, Link Whisper can suggest dozens of internal links from the content you are editing.
- Quickly Build Internal Links to Old Posts: Link Whisper allows you to quickly find and build internal links to older posts that need more internal links. It identifies “orphan” content that doesn’t have a single internal link built to it and allows you to quickly add new internal links to those articles.
- Automatic Links from Keywords of Your Choice: With Link Whisper’s “Auto-Linking” feature, you can input the keyword you want to build links from and then specify the URL you want those links to go to. Link Whisper will automatically build links from all past and future mentions of those targeted keywords to the page of your choice.
- Internal Links Reporting: Link Whisper provides in-depth link reporting, allowing you to take control of your site structure and get the data you need to optimize your site. You can see how many outbound internal links and external links are coming from each article, giving you a complete understanding of your site’s internal and external links.
- Fix Broken Links: Link Whisper makes it easy to see all your broken internal and external links. You can quickly edit or remove any broken links within Link Whisper.
- Add Target Keywords for Better Internal Links: You can add your target SEO keywords that you’re trying to rank for in Google, and Link Whisper will suggest the most relevant links for your articles.
- Get Traffic Data from Google Search Console: Link Whisper can connect and pull in traffic data from Google Search Console. This allows you to quickly see organic traffic, average position, and what keywords are bringing in results for your article.
- Internal Link Suggestions for Other Sites You Own: If you own multiple sites that use Link Whisper, you can “connect” them and start getting link suggestions between the sites you own.
Internal link building is a crucial aspect of SEO that can significantly improve your website’s navigation, page authority, indexing, and keyword optimization. Link Whisper is a powerful tool that can help you automate and optimize this process, saving you time and improving your website’s SEO.